Trends

CONSUMERS IN DEMAND FOR CLEAN BEAUTY

13 June 2019

Did you know that? In 2018, the global market for natural cosmetics is estimated at $34.5 billion with projected growth of 5.2% per year by 2027*.

 

Consumers, and in particular Millenials, are increasingly sensitive to the composition of their cosmetic products. According to a study by the Green Beauty Barometer, 62% of American Millenials read the labels of their beauty products**. This desire to use clean, transparent and organic products is expressed through the most popular hashtags on the networks: #cleancosmetics; #greenbeauty or #transparency***. The Millenials are more vigilant about the possible consequences that cosmetic products could have on the environment and biodiversity.

 

Indeed, according to a study conducted by Euromonitor, 40% of respondents want 100% natural products****. The trends are vegetable.

According to the study, about 35% of respondents say they are concerned about cosmetic products tested on animals. They are sensitive to 100% vegan products.

 

For consumers, clean therefore implies the production of the ethical cosmetic product.

 

Consumers are motivated by 3 criteria: a healthy and high-quality product, an effective product and a product that respects the environment and biodiversity. They are waiting for greater transparency in procurement: they want to have access to the entire product value chain and ensure that procurement follows an ethical approach. It is with this in mind that new applications such as QuelCosmetic, CleanBeauty or INCI beauty have emerged.

 

This consumer awareness has a strong influence on the market. The players in the sector are orienting their strategies towards more responsible sourcing.

 

On the formula side, this translates into shorter INCI lists, without controversial ingredients and with natural and sustainable alternatives to ingredients such as silicones, microbeads or mineral oil.

 

*https://www.futuremarketinsights.com/reports/natural-cosmetics-market

**https://karigran.com/pages/the-green-barometer-survey

***https://www.ladn.eu/nouveaux-usages/etude-marketing/les-tendances-2018-de-la-cosmetique/

****Euromonitor Beauty Survey 2017: Key Insights and System Update

Translated with www.DeepL.com/Translator